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Category Archives: advertising

Cost cutting at Google

There have been a lot of layoffs at Google and cost cutting measures . The company was always over dependent on a single product and their customers often paid too much for clicks and non converting customers.  I would not be surprised if  max CPC fell to less than $1 across all sectors.  Wonder  why [...]

Declining CPM and CPC

Ad Network Shakeout has started
When advertising budgets shrink, the CPM and CPC declines.  If you have spent a lot of time and money getting traffic to your website and have high fixed costs ,  your operations will be affected.   If you have diversified  and have low overheads , you can survive.

Internet business models

Interesting summary of business models on the web
By the end of this month, I should get payment from at least 15 different companies for very different products and services and I hope to increase it to at least 30 by the end of the year. For an online business, it is very important to know [...]

Cookie stuffing and Affiliate programs

Many people say there is a lot of money to be made using affiliate programs, but it appears that many of the top internet marketers use black hat techniques.
From 5 star affiliate programs.
Cookie stuffing is STEALING! Those here that are defending the practice - if you work hard to make money through affiliate programs you [...]

Decrease in domain parking revenues

Dark Blue Sea Financials
There seems to be a 50% decline in parking revenue. I had applied to Fabulous a few months , but they had rejected my application, saying that my domains were not of good quality. (most are reg fee domains) .
Since [...]

Advertising CPM rates

Factors which determine your CPM rates
Interesting post on CPM rates. I don’t use PPC programs on any on my new websites, I have been experimenting with the various CPM / CPA networks. Rates are low, but at least you get paid some thing for every visitor to your websites.

Ad rates for big websites decline

Ad rates for big websites decline . The ad rates for big websites have declined over a period of one year, while the rates for small  websites have marginally increased.
Compared to the website traffic figures quoted in the above report, my websites are micro and micro micro. But the ad rates I get are 10 [...]