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	<title>2k8 &#187; India</title>
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	<link>http://2k8.info</link>
	<description>News stories in 2008</description>
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		<title>Cost cutting at Google</title>
		<link>http://2k8.info/2008/12/03/cost-cutting-at-google/</link>
		<comments>http://2k8.info/2008/12/03/cost-cutting-at-google/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 09:11:31 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[money online]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=44</guid>
		<description><![CDATA[There have been a lot of layoffs at Google and cost cutting measures . The company was always over dependent on a single product and their customers often paid too much for clicks and non converting customers.  I would not be surprised if  max CPC fell to less than $1 across all sectors.  Wonder  why [...]]]></description>
			<content:encoded><![CDATA[<p>There have been a lot of <a href="http://www.webguild.org/2008/12/google-layoffs-update-3000-workers-cut-so-far.php" target="_blank">layoffs at Google</a> and <a href="http://online.wsj.com/article/SB122826503489174369.html?mod=googlenews_wsj" target="_blank">cost cutting measures</a> . The company was always over dependent on a single product and their customers often paid too much for clicks and non converting customers.  I would not be surprised if  max CPC fell to less than $1 across all sectors.  Wonder  why their <a href="http://www.pluggd.in/goog-orkut/google-business-strategy-why-it-doesnt-fail-3248/" target="_blank">local fans</a> have not mentioned it on their online media websites.</p>
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		<title>Asian century ?</title>
		<link>http://2k8.info/2008/11/17/asian-century/</link>
		<comments>http://2k8.info/2008/11/17/asian-century/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 11:30:53 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[India]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=42</guid>
		<description><![CDATA[Asian century and Asian Google
The writer correctly points out that until you rule the mind, you will never dominate the world, whatever your financial status.  And unfortunately, the mainstream media in India today mainly promotes copycats and mediocrity.  Venture capital funding (from mainly US firms) = Success . This attitude makes it very difficult for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.outlookindia.com/full.asp?fodname=20081124&amp;fname=AInterview+Niall&amp;sid=1" target="_blank">Asian century and Asian Google</a></p>
<p>The writer correctly points out that until you rule the mind, you will never dominate the world, whatever your financial status.  And unfortunately, the mainstream media in India today mainly promotes copycats and mediocrity.  Venture capital funding (from mainly US firms) = Success . This attitude makes it very difficult for an Indian company to sell a product or service worldwide.</p>
<p>They cringe when we are called a third world country, but are the page 3 parties, filmstars and luxury lifestyles so favored by the English media representative of the country ?</p>
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		<title>End of the startup craze?</title>
		<link>http://2k8.info/2008/10/10/end-of-the-startup-craze/</link>
		<comments>http://2k8.info/2008/10/10/end-of-the-startup-craze/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 11:41:49 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[money online]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=40</guid>
		<description><![CDATA[Go Real or Go Home
Interesting presentation with numbers.  I am very frugal and do not like to waste money, so at least the next one year should not be a problem .  I only wish there was a reliable marketplace where Indian websites/online businesses on sale would be listed. Most venture capitalists will [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pluggd.in/economy-downturn-startup-survival/sequoia-startup-survival-guide-to-recession-2869/" target="_blank">Go Real or Go Home</a></p>
<p>Interesting presentation with numbers.  I am very frugal and do not like to waste money, so at least the next one year should not be a problem .  I only wish there was a reliable marketplace where Indian websites/online businesses on sale would be listed. Most venture capitalists will want their money back soon.</p>
<p>I have always been fascinated by financial systems worldwide,  you can never live beyond your means forever.  Seems there may be a repeat of  <a href="http://business.timesonline.co.uk/tol/business/markets/article4923229.ece" target="_blank">Bretton Woods<br />
</a></p>
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		<title>Looks can be deceptive</title>
		<link>http://2k8.info/2008/10/05/looks-can-be-deceptive/</link>
		<comments>http://2k8.info/2008/10/05/looks-can-be-deceptive/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 10:44:26 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[money online]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=38</guid>
		<description><![CDATA[Don’t Judge a Book by Its Cover
One of the most frustrating things about having an online business in India, is that other Indian internet companies judge you by the number of staff ,  the kind of office you have or how slick your website is.  They think that just because I do not have a [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Looks can be deceptive" href="http://www.quicksprout.com/2008/03/09/dont-judge-a-book-by-its-cover/" target="_blank">Don’t Judge a Book by Its Cover</a></p>
<p>One of the most frustrating things about having an online business in India, is that other Indian internet companies judge you by the number of staff ,  the kind of office you have or how slick your website is.  They think that just because I do not have a conventional setup, they can get away with their unethical business practices.  I have a very simple business philosophy, if you treat me fairly, I will do business with you, else I will look elsewhere.</p>
<p>It is very difficult to get a good deal or negotiate prices with these companies even if you are spending a lot of money or make a lot of profits.  Few spend time understanding their customers or website visitors. Most companies outside India are far more objective, it is much more easier to deal with them.</p>
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		<title>Risks and startups</title>
		<link>http://2k8.info/2008/08/28/risks-and-startups/</link>
		<comments>http://2k8.info/2008/08/28/risks-and-startups/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 02:56:05 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[money online]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=33</guid>
		<description><![CDATA[Risks and internet start ups in India an American has commented
Popular rock bands in India play very little of their own music.
Playing your own music is hard &#8211; there’s a risk that people wont like it.
That is the problem in India, people don&#8217;t  like to take risks.
When  I was leaving my job many of  my [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pluggd.in/2008/08/interesting-comments-roundup-1#more-2560" target="_blank">Risks and internet start ups in India</a> an American has commented</p>
<blockquote><p>Popular rock bands in India play very little of their own music.</p>
<p><strong>Playing your own music is hard &#8211; there’s a risk that people wont like it.</strong></p></blockquote>
<p>That is the problem in India, people don&#8217;t  like to take risks.</p>
<p>When  I was leaving my job many of  my colleagues told me &#8221; So,  N you are leaving to start your own business. We would all like to do the same, but cannot afford to.&#8221;</p>
<p>Yes, most of them were married, had families and responsibilities, so they could not take the risk of leaving a very comfortable job in one of India&#8217;s largest and most respected companies.  I had no responsibilities or liabilities whatsoever, so I could afford to take a risk, though it meant starting from scratch in an entirely different field.</p>
<p>The other thing I have noticed is that many people in their twenties today in India (especially in Metro cities) try very hard to imitate the lifestyle of people in foreign countries, thanks to the mainstream media in India today.  They do not realize that to make money online, you need to have the best understanding of what works online, all other things are secondary.</p>
<p>But the irony is that the comment in the above post shows, Americans who they try so hard to imitate,  do not have a high opinion of  these Indian copycats.</p>
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		<title>Another Internet bubble?</title>
		<link>http://2k8.info/2008/08/24/another-internet-bubble/</link>
		<comments>http://2k8.info/2008/08/24/another-internet-bubble/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 15:26:06 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[money online]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=32</guid>
		<description><![CDATA[From Another internet bubble in India 
am aware of few very well known startups that are shutting shop (will share as we get a green signal from founders/investors).
In India, most internet companies think that getting funding  =  success,  but  they do not realize  that  you lose independence and have [...]]]></description>
			<content:encoded><![CDATA[<p>From <a href="http://www.pluggd.in/2008/08/vc-investment-india-q2-2008-bubble-in-making" target="_blank">Another internet bubble in India </a></p>
<blockquote><p>am aware of few very well known startups that are shutting shop (will share as we get a green signal from founders/investors).</p></blockquote>
<p>In India, most internet companies think that getting funding  =  success,  but  they do not realize  that  you lose independence and have to consult your investors before taking major decisions.</p>
<p>One of the things about the internet which make it such a magical place (for me at least)   , is that you do not  need much money  to make money online.   If  you are willing to spend  time understanding the market, there is a lot of money which can be  made.</p>
<p>Most Indian internet companies who get funding  only  have a  very limited  market and so the growth prospects are limited.  They usually target urban  India and Indians settled abroad and rarely have a universal appeal.  So unless these companies are bought out, it is difficult to get good returns on the millions  of  dollars invested.</p>
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		<title>Stress in IT companies</title>
		<link>http://2k8.info/2008/08/17/stress-in-it-companies/</link>
		<comments>http://2k8.info/2008/08/17/stress-in-it-companies/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 09:38:56 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[IT]]></category>
		<category><![CDATA[India]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=31</guid>
		<description><![CDATA[Official version of  a software engineers suicide
and the unofficial version (more believable) version in a forum posting
Most of  the IT companies  do not care for the individual , they expect employees to spend their whole life in office.  In engineering companies, it is much better , almost everyone leaves office  [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://in.news.yahoo.com/43/20080808/982/tsc-pune-it-firm-mourns-software-enginee.html" target="_blank">Official version of  a software engineers suicide</a></p>
<p>and the <a href="http://www.crazyengineers.com/forum/ce-infocus/3902-persistent-systems-pune-employee-commits-suicide-couldnt-handle-work-load.html" target="_blank">unofficial version (more believable) version in a forum posting</a></p>
<p>Most of  the IT companies  do not care for the individual , they expect employees to spend their whole life in office.  In engineering companies, it is much better , almost everyone leaves office  at  5.10 pm sharp (though you are expected to come in by 8.30 am).</p>
<p>But when you go to a project site, you have to stand in the hot sun for hours,  in remote areas, without any food the whole day (though you have plenty of cash).  Finally it is your life, you have to make a choice.</p>
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		<title>Professional attitudes and startups</title>
		<link>http://2k8.info/2008/08/14/professional-attitudes-and-startups/</link>
		<comments>http://2k8.info/2008/08/14/professional-attitudes-and-startups/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 08:36:01 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=30</guid>
		<description><![CDATA[I do not have an IT or internet background and when I started dealing with internet companies I was shocked at their attitudes, especially the smaller companies.
If you have worked in a  professionally managed company, you learn to put aside your personal likes and dislikes, treat everyone fairly based solely on business criteria and get [...]]]></description>
			<content:encoded><![CDATA[<p>I do not have an IT or internet background and when I started dealing with internet companies I was shocked at their attitudes, especially the smaller companies.</p>
<p>If you have worked in a  professionally managed company, you learn to put aside your personal likes and dislikes, treat everyone fairly based solely on business criteria and get your work done.</p>
<p><a href="http://www.pluggd.in/2007/12/seed-stage-investment-in-india-reality-check" target="_blank">Lack of global standards of professional behavior</a> seem to be fairly widespread.</p>
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		<title>Indian society and starting a business</title>
		<link>http://2k8.info/2008/08/02/indian-society-and-starting-a-business/</link>
		<comments>http://2k8.info/2008/08/02/indian-society-and-starting-a-business/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 11:25:12 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[money online]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=27</guid>
		<description><![CDATA[Microsoft/FaceBook/Google from India? Can Indian Society produce Gates/Larry/Zuckerburg?
The problem is the attitude of people who start a tech business in India, most  people however &#8220;educated&#8221; are not able to think independently, they just ape other products/websites.
If you are an engineer from a top college, and do not go abroad for further studies, do an [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pluggd.in/2008/07/microsoft-facebook-google-from-india-can-indian-society-produce-gates-larry-zuckerburg" target="_blank">Microsoft/FaceBook/Google from India? Can Indian Society produce Gates/Larry/Zuckerburg?</a></p>
<p>The problem is the attitude of people who start a tech business in India, most  people however &#8220;educated&#8221; are not able to think independently, they just ape other products/websites.</p>
<p>If you are an engineer from a top college, and do not go abroad for further studies, do an MBA or join a software company and spend some years working as an engineer , there is something &#8220;wrong&#8221; with you.  If  you leave a job in a big company and start your own business,  you are  doing nothing, unemployed . (though you probably put in more hours than any one else).  So you either do what every one else does or develop a thick skin and learn to ignore most people if  you want to start your own business.</p>
<p>Also , handling money at a young age is important. If  you stay away from home at 17  with no one to help you if you have any kind of problem,  you become very independent and are able to manage your finances much better than others.  People also show their true colours .</p>
<p>To develop any thing new , you need to have an imagination and if you have a very limited exposure,  it is difficult to get new ideas.  I remember when I first came to Bombay for studies, I found that almost none of my batch mates in my hostel had read any fiction or books other than what was prescribed in their college curriculum.</p>
<p>Later at work, many projects involved integrating mechanical, electrical systems and also writing software.  Most of my colleagues would only be interested in the software part (of course it would make it easier for them to switch jobs)  and this lack of understanding of  other fields is the main reason why people do not come up with new ideas.</p>
<p>Also people in India are very status conscious (especially Mumbai), they will be very nice to you if  they think you are doing well and some will go out of their way to be nasty to you if  they think you are not doing so well.  This lack of empathy for those who are less privileged, makes it difficult for them to develop any software or website with a broader appeal.</p>
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		<title>Internet and being self employed</title>
		<link>http://2k8.info/2008/07/27/internet-and-being-self-employed/</link>
		<comments>http://2k8.info/2008/07/27/internet-and-being-self-employed/#comments</comments>
		<pubDate>Sun, 27 Jul 2008 14:58:23 +0000</pubDate>
		<dc:creator>2k8</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[money online]]></category>

		<guid isPermaLink="false">http://2k8.info/?p=26</guid>
		<description><![CDATA[Birds of a feather
When  you are self employed, the way you look at things changes.  I was formatting my accounts a few days ago and I realised it has been many many years since I last spent time formatting any document.
When I was working in a office,  I would spend hours formatting, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.david-carter.com/blog/2008/07/birds-of-feather.html#links" target="_blank">Birds of a feather</a></p>
<p>When  you are self employed, the way you look at things changes.  I was formatting my accounts a few days ago and I realised it has been many many years since I last spent time formatting any document.</p>
<p>When I was working in a office,  I would spend hours formatting, taking printouts and sending faxes (this was when most companies did not have email addresses).  The most interesting part was getting your designs manufactured in the factory ( with a strong trade union).  Now I do not waste my time on non-productive activities.</p>
<p>You slowly realise that not everyone is as motivated or hard working as you are.  Few people can think for themselves, they just follow the latest fad . Everyone wants money, few are willing to work for years without holidays or any other distraction.</p>
<p>When I was working in a office, my colleagues and seniors would say I complete my work very fast,  (please be a little more patient with others) there are no constraints now.  I suppose I could be considered  unemployable,  but this is the life I choose.</p>
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